Why Being Authentic & Telling A Story Are a Good Thing!
1. Authenticity Builds Trust
People can spot a sales pitch a mile away—but when you speak from a place of truth and experience, it resonates.
Whether you're a hotel, a destination, or a personal brand, authenticity makes you relatable.
Trust leads to engagement, and engagement leads to bookings, loyalty, and word-of-mouth.
“People don't buy what you do, they buy why you do it.” – Simon Sinek
2. Stories Are Memorable — Data Isn’t
Facts are forgotten. Stories stick.
A planner may not remember your square footage—but they'll remember how a bride cried when she saw the ballroom or how your hotel team rescued a client’s lost shipment before a big meeting.
Stories evoke emotion, and emotion drives action.
3. It Humanizes Your Brand
Hotels aren’t just buildings. Planners aren’t just bookings. Destinations aren’t just zip codes.
Storytelling brings out the people behind the service.
Whether you’re telling your journey (why Russell of Hotels exists) or sharing behind-the-scenes moments from a hotel, it makes your brand feel real, not corporate.
4. Differentiation Through Story
Every hotel has meeting space, a ballroom, and free Wi-Fi.
What sets you apart is your story—your values, your purpose, your moments of service.
In a sea of sameness, your story is your superpower.
5. Authenticity Attracts the Right Clients
Being real filters out clients who aren't a fit—and draws in the ones who are aligned with your values, your vibe, and your vision.
It’s better to resonate deeply with a few than to try to appeal to everyone and connect with no one.