From Posting to Positioning: How to Truly Stand Out in Hospitality

1. Consistent Posting ≠ True Visibility

• Many professionals equate showing up online with simply posting frequently. But posting without interaction is like speaking into a void.

• Visibility is about sparking engagement — replying to comments, joining conversations, and being present on other people’s content too.

• Are you commenting on industry peers' posts? Are you reposting with insight, or do you “post and ghost”?

• Visibility becomes reciprocal when people begin to expect your perspective, not just your posts.

2. Your Digital Footprint Is Your Brand’s First Impression

• Think of your LinkedIn bio, website, and Google search results as your virtual business card.

• Is your branding current, clear, and consistent across platforms? Does it speak to the audience you want to attract?

• Ask: If someone saw your profile today, would they instantly understand:

  • Who you help?

  • What problem you solve?

  • Why you're different?

• Real visibility means people can see, feel, and trust your expertise even before speaking with you.

3. Visibility Requires Strategy, Not Just Activity

• Are you showing up in places where your target audience already is?

• Examples of true visibility:

  • Speaking on a hospitality panel or industry webinar

  • Collaborating with thought leaders, brands, or CVBs

  • Being featured or hosting a podcast like On Air with Russell of Hotels

  • Writing for trade publications or being interviewed on travel/hotel platforms

• These activities amplify your voice beyond your own channel — and that’s where real brand awareness and recognition grow.

* Final Reflection:

Are you just present, or are you positioned?

True visibility isn't about checking the box on content—it’s about showing up intentionally and consistently across the ecosystem where your clients, partners, and industry peers are watching.