3 Things Hotel Marketers Should Do

1️⃣ Tell Your Story
Don’t just post a lobby photo. Post a short video of your GM talking about the design inspiration or your sales manager sharing the story behind the chandelier. People connect with stories, not square footage.

2️⃣ Personalize Everything
Business travelers don’t care about the spa…they care about Wi-Fi and quick breakfast. Leisure travelers? Show them your spa specials, rooftop bar, and (yes!) vegan dining options. One size doesn’t fit all.

3️⃣ Collaborate & Partner Up
Your hotel is part of a bigger story. Partner with local coffee roasters, CVBs, and micro-influencers to co-create content. A reel of “48 Hours in Our City” with your hotel as home base does more than any print ad ever could.

💡 Bottom line: Visibility → Brand Awareness → Brand Excitement → Bookings.

That’s the formula. Stay consistent, show up, and let people see you. Because if they don’t see you…they won’t book you - roh