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The First Proposal Wins the Business: Why Responding ASAP to Leads Matters

Speed = Trust & Credibility

  • Planners interpret a fast response as a sign of reliability.

  • Delays create doubt—if you’re slow now, will you be slow during the event?

  1. The Psychology of Momentum

    • When planners send an RFP, they’re ready to move.

    • The first hotel to respond often sets the baseline, influencing how all other proposals are viewed.

  2. Lost Opportunities Are Hard to Measure

    • Every delayed response is a silent lost booking.

    • Competitors who reply first get the conversation, the follow-up questions, and often the signed agreement.

“In hotel sales, the clock starts ticking the moment that lead hits your inbox. The truth is simple—the first proposal often wins the business.

“Ask yourself—how fast are you responding to leads? If it’s not within 24 hours, you’re already behind. Let’s commit to being first, not forgotten.”

Russell L Edmond