“There’s a Fine Line Between Seeing Everything and Experiencing the Destination”
🌎 1️⃣ Experiences Create Memories — Checklists Don’t
You can see 10 hotels in a day, but if you don’t actually experience what makes each one special, it’s just a list of lobbies and room types.
Planners and buyers remember how a place made them feel, not just what it looked like.
Hotels should focus on immersive touchpoints — tasting the chef’s signature dish, interacting with staff, or seeing a meeting setup in action.
The emotional connection is what converts a site visit into future business.
⏱️ 2️⃣ Depth Beats Speed When It Comes to Familiarization
Fam trips are about understanding fit, not checking boxes.
Spending more time in fewer locations helps you identify authentic experiences and true value for your clients.
Quality interactions with hotel staff and DMO partners reveal much more than a fast-paced tour schedule ever could.
When planners slow down, they see the details — service, story, and spirit — that make a property memorable.
💬 3️⃣ The Best FAMs Balance Education with Emotion
The goal isn’t to see it all, it’s to feel it all.
Yes, the meeting space and guest rooms matter — but so does the overall vibe of the destination.
Planners should walk away saying, “I could see my group here,” not just “I visited there.”
Hotels and DMOs should curate moments that speak to why someone would choose them, not just what they offer.