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What Should Hotels in Coronado Do Now That the Gaylord Pacific Resort is Just 15 Minutes Away?

With the opening of the brand-new Gaylord Pacific Resort & Convention Center in Chula Vista—just 15 minutes from Coronado—local hotels should see this not as competition, but as an opportunity. Here's how Coronado properties can position themselves for success:

* 1. Form Strategic Relationships with the Gaylord Sales Team

Establish a strong connection with the Gaylord’s sales and convention services team.
Offer to be their go-to partner for overflow rooms, VIP stays, or pre/post event extensions.
Let them know:

“When you need a luxury coastal experience, we’re just minutes away.”

* 2. Promote Coronado as the Exclusive Upscale Getaway

While the Gaylord brings scale, Coronado offers seclusion, charm, and premium service.
Use messaging that appeals to high-end planners and leisure travelers:

  • Ocean views

  • Boutique service

  • Walkable village atmosphere

  • Quick access to downtown San Diego

* 3. Create Pre/Post Event Packages

Develop seamless packages that:

  • Cater to attendees arriving early or staying after the main event

  • Include transportation, spa services, beach activities, and culinary experiences

  • Appeal to incentive and executive groups looking for a quieter setting

* 4. Elevate Your Digital Presence

Be where planners and travelers are looking—online.

  • Share behind-the-scenes FAM trip recaps

  • Highlight your brand story

  • Use platforms like LinkedIn and YouTube to stand out as a luxury alternative

Final Thought 💡

Instead of trying to compete on scale, compete on experience. By aligning with the Gaylord Pacific Resort—not against it—Coronado hotels can tap into a new era of opportunity just 15 minutes away.

Russell L Edmond