“Are You Leveraging Your FAM Trip Content?”

1. Don’t Let It Sit in Your Camera Roll

   • You took photos and videos for a reason—use them!

   • Schedule 2–3 posts over the next week highlighting different hotels, venues, or experiences.

   2. Turn Moments into Marketing

   • Tag the properties, CVBs, or DMOs you visited.

   • Mention what makes each location stand out for meetings or group travel.

   3. Position Yourself as the Expert

   • FAM trips show that you’re active in the industry.

   • Share your perspective as a trusted site selection professional who’s been there.

“You didn’t go on that trip just for you—you went for your clients, your content, and your credibility.”