My Top 3 Hotel Site Selection Factors for Group Events or Corporate Meetings

1. Know the Objective – It Dictates the Type of Hotel

• Is the meeting focused on team-building, training, client engagement, or strategy?

• The purpose of the meeting can determine whether an airport hotel, downtown property, or resort-style suburban hotel makes the most sense.

• For example:
  → Training session? You may want a quiet, distraction-free suburban location.
  → Client meetings? A polished downtown property with easy access might be ideal.
  → Incentive-style retreat? Look for a destination resort.

2. Listen to Your Client – It’s Their Meeting

• Always prioritize the client’s goals, vision, and pain points.

• Ask strategic questions to uncover what success looks like from their point of view.

• Their feedback should guide every decision — venue, format, and flow.

3. Location & Space Must Match the Experience

• Choose a location that supports the attendees’ convenience and aligns with the meeting’s tone.

• Ensure the hotel offers flexible, functional meeting space that fits the agenda (general session, breakouts, networking).

• Verify the tech capabilities, flow between meeting areas, and on-site support.