“3 Ways AIC Hotel Group Can Increase Brand Visibility”

1️⃣ Tell Real Stories, Not Just Sell Stays

Move beyond polished ads — showcase authentic hospitality moments.
Feature team members, guest experiences, and behind-the-scenes stories that make each property unique. Visibility starts when people feel connected to your story, not just your rooms.

2️⃣ Empower the Sales & Marketing Teams to Be the Face of the Brand

Your salespeople are walking billboards — let them shine!
Encourage them to post regularly on LinkedIn, join podcasts, and share property highlights. The more visible they are, the more visible the brand becomes.

3️⃣ Turn Guest Experiences into Shared Content

Leverage user-generated content, video clips, and live features from hosted buyers and events.
Every guest photo, testimonial, and video becomes free marketing — and that’s how you create Brand Excitement.