"Visibility Is More Than Just A Social Post"

How to Stay Top-of-Mind in a Noisy Hospitality Industry

1. Be Consistent, Not Occasional
   → Posting once a week isn’t enough—create a content rhythm that keeps your brand in circulation.

2. Show Your Face, Not Just Your Logo
   → People connect with people. If you're in sales or leadership, your visibility is your credibility.

3. Use Multi-Platform Visibility
   → LinkedIn, YouTube, Instagram, newsletters, even podcasts. Don’t rely on one outlet to carry the weight.

4. Tell Stories, Not Just Stats
   → A guest’s experience, a staff member’s milestone, a unique local partnership—these resonate more than occupancy numbers.

5. Engage, Don’t Just Broadcast
   → Respond to comments, join conversations, and acknowledge partners and clients. Visibility is also about being present in others' spaces.