Russell Of Hotels

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Why Hotel Sales Teams Should Think Like Content Creators

Why this is impactful:

Many hotel salespeople still hesitate to show up on LinkedIn or create content—but in today’s market, visibility is credibility. This topic ties directly into your brand and message.

  1. You Are the Face of the Hotel
    – Clients don’t just buy meeting space—they buy you. Show your expertise and personality online.

  2. Content Builds Trust Before the First Meeting
    – Sharing F&B photos, room tour videos, or behind-the-scenes team moments makes you relatable and top-of-mind.

  3. LinkedIn Is the New Sales Floor
    – If you're not posting or engaging, you're invisible. Consistent, valuable posts lead to real conversations and future business.

Russell L Edmond