"Brand Awareness Doesn’t Happen by Accident"

In hospitality, it’s not enough to be a great hotel or destination. If people don’t see you, hear about you, or remember you, you’re already behind.”

3 Key Points

1️⃣ Visibility Must Be Intentional
Brand awareness requires a deliberate effort. It’s about consistently showing up where your audience already is — LinkedIn, your website, Cvent, and other platforms. If you’re not intentional with your visibility, your brand quickly fades into the background.

2️⃣ Assumptions Hurt Brands
Many hotels and destinations assume people already know who they are. The reality is meeting planners and clients are busy and constantly comparing options. If your story isn’t being shared clearly and consistently, someone else’s brand will capture their attention first.

3️⃣ Stories Create Memory, Not Logos
People don’t remember logos — they remember stories and experiences. Sharing what makes your hotel or destination unique, highlighting your team, renovations, guest experiences, or group success stories creates connection. That connection is what turns awareness into interest and interest into bookings.

Closing

“Brand awareness is built through intention, consistency, and storytelling. If you want to stay top of mind with planners, clients, and partners, you have to keep showing up — even when you think everyone already knows who you are. Because in hospitality, visibility leads to awareness, and awareness leads to opportunity.”