“Your Reputation Is Working Even When You’re Not”

In hospitality, your reputation often arrives long before you do. People talk, people share, and people remember how you made them feel. Whether you’re actively working or taking a day off, your brand is still out there influencing decisions, shaping perceptions, and opening (or closing) doors. That’s why how you show up today impacts the opportunities you receive tomorrow.

1️⃣ Every Interaction Leaves a Digital Footprint

Your online presence is working even when you’re offline.
Examples:

• A GM you met months ago sees your new Daily Check-In on LinkedIn and thinks, “We should partner with Russell for our next group.”

• A CVB rep shares your site tour video internally, introducing you to people you've never even met.

• A hotel sales manager revisits your email thread and is impressed by your professionalism and clarity.

Your digital footprint extends your influence 24/7.

2️⃣ How You Treat People Becomes Part of Your Brand Story

Hospitality is built on relationships, and people talk — especially about good experiences.
Examples:

• A planner tells another planner that you’re the easiest person to work with in site selection.

• A hotel partner mentions in a meeting, “Russell always follows up and makes things simple for us.”

• Someone you helped years ago refers a new client because they remember how you made them feel valued.

Your interactions become a narrative others repeat.

3️⃣ Your Professionalism Builds Momentum Behind the Scenes

Consistency and excellence compound over time.
Examples:

• Event organizers see your livestream interviews from Northstar and immediately view you as a trusted voice in hospitality.

• Hotels notice your continuous presence online and begin keeping you top-of-mind for group opportunities.

• A DMO you met at IMEX watches your follow-up content and considers inviting you for a FAM or partnership.

Your steady presence creates opportunities even when you’re not looking for them.