“Why Collaboration Beats Competition — Hotels Working Together”
Today we’re diving into a topic that I believe is shaping the future of hotel sales and destination marketing: collaboration over competition.
Too often, hotels in the same area see each other as rivals… when in reality, working together creates stronger destinations, attracts more group business, and delivers better outcomes for everyone involved.
So today, we’re breaking down exactly why collaboration beats competition — and how hotels can win more business by supporting the hotels around them.”
1️⃣ Collaboration Creates Destination Strength
When hotels in the same area unite instead of compete against each other, they create a stronger narrative that attracts more group business.
Planners don’t just book a hotel — they book a destination.
Neighborhoods, districts, and hotel clusters become more appealing together than individually.
Shared messaging makes it easier for planners to visualize bringing their attendees there.
“A rising destination lifts every hotel — collaboration builds that destination.”
2️⃣ Working Together Expands Capacity and Flexibility for Planners
Most groups need multiple options: room blocks, overflow hotels, breakout spaces, or different price points.
Hotels working together can share leads, offer multi-hotel proposals, and increase the chance that the business stays in the area.
Big events, tournaments, and conventions rely on several hotels cooperating.
Planners LOVE when hotels make their job easier — not harder.
“When hotels collaborate, they keep business in the neighborhood instead of losing it to another city.”
3️⃣ Collaboration Improves Visibility, Brand Recognition & Demand
Hotels that align efforts — messaging, events, promotions, and content — generate more visibility for the entire area.
Joint social media campaigns
Shared destination videos
Area branding like “The Hill Los Angeles”
Multi-property site tours
DMO-supported promotions
Together, this creates destination excitement — which leads to destination demand.
“When hotels work together, the whole district becomes the product — not just one property.”