Conversations That Create Business: How DMOs & Hotels Win with Russell of Hotels

Why My Conversations with Meeting & Event Professionals Create Opportunities for DMOs & Hotels?

✨ Key Takeaways:

1️⃣ These conversations elevate brands and build visibility.
When I feature meeting and event professionals on my platforms, it puts their hotel, DMO, or destination in front of my wide LinkedIn network and other audiences. Visibility leads to recognition, and recognition creates credibility. For DMOs and hotels, this is essentially free marketing with authority—a trusted voice showcasing your story to potential clients and partners.

2️⃣ They open doors to potential group business.
These conversations often go beyond brand storytelling. Planners share their needs, challenges, and preferences, which naturally creates an opportunity for DMOs and hotels to step in and offer solutions. It’s not just a spotlight—it’s a chance to generate new leads and convert awareness into real group bookings.

3️⃣ They extend reach through my LinkedIn and social platforms, connecting hospitality salespeople with decision-makers.
My 27,000+ LinkedIn connections and social media reach mean that each conversation lives well beyond the original interview. Hospitality salespeople who are connected with me gain exposure to decision-makers they may not otherwise reach. This creates an ongoing cycle of networking, brand awareness, and potential collaboration that benefits both sides.

It’s all about visibility, brand awareness, and turning conversations into opportunities.