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Contrary to Popular Belief: Everyone Does NOT Know Your Hotel or DMO Exists!!

Today we tackled a big misconception in hospitality: “Contrary to popular belief, everyone does NOT know your hotel or DMO exists!!”

💡 Key Takeaways:

  • Visibility Isn’t Guaranteed – Just because you’ve been around doesn’t mean you’re remembered.

  • Marketing ≠ Awareness – Ads and brochures aren’t enough; true awareness comes from storytelling and consistent engagement.

  • Out of Sight = Out of Mind – If you’re not showing up on social media, podcasts, and at industry events, your competitors will.

👉 Visibility is not luck—it’s strategy. If you want your brand to stay relevant, you must consistently show up and tell your story.

Russell L Edmond