How to Identify Where Bleisure Travel Is Coming From

👉 1. Look at Your Corporate Base

• Start with the companies already sending travelers to your hotel.

• Who are the frequent business guests? Are they extending stays into the weekend, bringing family, or asking about leisure activities?

• Sales managers should track these patterns — that’s your bleisure seed market.

👉 2. Analyze Booking & Stay Patterns

• Check reservations data:
  • Thursday–Monday bookings are often a sign of business + leisure.
  • Bookings where one guest checks in on a corporate rate, then stays additional nights on BAR (best available rate).

• Revenue managers can flag this shift.

👉 3. Ask During Check-In or Post-Stay Surveys

• Simple question: “Are you here just for business, or mixing in some leisure?”

• Capturing this intel helps build a bleisure profile for your hotel’s market.

✨ Bottom line: Bleisure isn’t random. It shows up in your corporate business, in arrival/departure patterns, and in the destinations travelers see as worth extending for leisure. Hotels that track and act on these insights can package and promote directly to this market.