What Meeting Planners Are Missing On

👉 1. The Value of Secondary & Tertiary Markets
Too often planners default to the same big cities (Vegas, Orlando, LA, NYC). Meanwhile, secondary and tertiary destinations can offer lower costs, unique experiences, and more attentive service — all while giving attendees a fresh perspective.

👉 2. Leveraging Hotel Sales Teams as Partners
Planners sometimes treat hotel sales teams as order-takers, not partners. In reality, DOSMs and sales managers can help customize packages, suggest value-adds, and work creative solutions — but only if they’re looped in early.

👉 3. Response Time Matters Both Ways
Just like planners want hotels to respond quickly to RFPs, hotels need timely responses from planners to keep availability and rates secure. Delayed communication = lost opportunities.

👉 4. Social Media Visibility Post-Event
Planners put so much energy into planning, but often miss amplifying the event on LinkedIn, Instagram, and YouTube. Those posts not only highlight the success of the program but also strengthen their brand as professionals.

👉 5. Experience Over Logistics Alone
Many planners nail down the logistics (rooms, AV, F&B) but overlook the “experience” factor. Attendees remember how they felt, not just the agenda. Unique local elements, wellness touches, or even culinary storytelling can elevate an event from ordinary to unforgettable.

✨ Bottom line: Meeting planners sometimes miss the bigger picture — that their role isn’t just to organize, it’s to create memorable, visible, and brand-building experiences.