Top 3 Ways Hotels Can Get Repeat Group Business
1. Deliver Consistency – Not Just a “One-Time Wow”
Meeting professionals rebook hotels that can deliver reliable excellence every time.
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It’s not just about impressing the planner during the site visit or day one of the event.
Meeting pros want to know that every department (sales, front desk, banquet, AV) is consistently aligned.
Consistency builds trust. If you nail it once but fail on the next event, you lose that client’s long-term loyalty.
* Tip: Have an internal “pre-con” and post-con for every group—big or small. Make it part of your SOP.
2. Be Proactive in Post-Event Communication
Most hotels drop the ball after the event is over—don’t be that hotel.
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Within 48–72 hours after the group departs, send a personalized thank-you email.
Ask for feedback, but also highlight what went well, and how you plan to improve on anything that didn’t.
Meeting planners appreciate knowing they’re heard—even when things go right.
* Tip: Don’t just send a survey. Send a video thank you from the sales manager or CSM.
3. Make the Rebooking Process Easy
If rebooking takes effort, the client will start looking elsewhere.
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Offer a rebooking incentive or flexible option during the post-con meeting or wrap-up call.
Provide availability updates for next year and show you’ve anticipated their needs (room block sizing, AV, banquet trends, etc.).
Avoid making planners go through RFP processes again if they’re ready to rebook—give them a frictionless path.
* Tip: Preload their next potential contract with everything they needed this time—and a few thoughtful upgrades.