“Why Your Hotel’s First Impression Is No Longer the Lobby”

* 1. Your Online Presence Is the New Front Door

Before guests or planners ever step foot on property, they’re looking at your:

• Website

• LinkedIn profiles

• Reviews

• Social media posts

If those don’t reflect professionalism, energy, and quality — they may never walk through your actual doors.

* 2. Inconsistent or Outdated Content Sends Mixed Signals

If your online photos, videos, or sales materials don’t match what’s actually on property, it damages credibility.

A dusty website = a dusty impression, no matter how fresh your lobby smells.

* 3. Your Sales Team = Brand Ambassadors (Online, Too)

If your DOSM or Sales Managers are invisible on LinkedIn, you're missing a key opportunity.

Guests and Meeting Professionals are looking for connection and trust before they send an RFP.