Russell Of Hotels

blog

Top 3 Things Every CVB, Hotel & DMO Should Do After Hosting a FAM Trip

* 1. Follow Up Promptly with Attendees

  • Send personalized thank-you emails within 48 hours.

  • Include digital collateral (photos, video recaps, updated fact sheets).

  • Make yourself available for follow-up questions or group RFPs.

* 2. Leverage the FAM Content

  • Share behind-the-scenes moments and group highlights on social media.

  • Tag attendees to increase visibility and engagement.

  • Use testimonials or quotes from attendees (with permission) to market future group experiences.

* 3. Evaluate and Improve

  • Debrief internally: What worked? What could be better?

  • Gather attendee feedback through a short survey (keep it simple and quick).

  • Use this insight to improve your next FAM experience and overall group hosting process.

Russell L Edmond