Russell Of Hotels

blog

What Is A Fam Trip?

A FAM Trip (short for Familiarization Trip) is a hosted travel experience designed to give travel advisors, meeting planners, event professionals, or media representatives a firsthand look at a destination, hotel, or venue—so they can better promote and sell it.

* Here's What a FAM Trip Typically Includes:

  • Complimentary hotel stays (often 1–3 nights)

  • Site inspections of multiple properties or venues

  • Meetings with hotel sales teams or DMO reps

  • Tours of local attractions or experiences

  • Meals & hosted events to experience the hospitality first-hand

* The Goal of a FAM Trip:

To educate and inspire hospitality professionals so they can:

  • Recommend the destination or property with confidence

  • Understand logistics like accessibility and amenities

  • Form relationships with key partners and vendors

Who Hosts FAM Trips?

  • DMOs (Destination Marketing Organizations)

  • CVBs (Convention & Visitors Bureaus)

  • Hotels or Resorts

  • Cruise lines or tour operators

Russell L Edmond