The Fam Trip Is Over - Now What?

1️⃣ Follow Up with the Hosts

• Send a personal thank-you email to your DMO or CVB contact (like Shari at Discover Coronado).

• Acknowledge the effort and hospitality—this goes a long way in relationship-building.

“Gratitude is brand currency.”

2️⃣ Organize Your Content

• Sort through your photos, videos, and notes.

• Plan a few social media posts, a blog, or a recap video—this keeps the visibility going long after the trip ends.

“Content from a FAM trip is marketing gold—use it.”

3️⃣ Reach Out to Clients

• Now that you’ve experienced the destination firsthand, reach out to groups it’s a good fit for.

• Share key takeaways, hotels you loved, and why it might be right for their next meeting or retreat.

“You went on the trip for them—now bring the destination to life for them.”